Functional Building Blocks of Social Media †MyAssignmenthelp.com

Question: Discuss about the Functional Building Blocks of Social Media. Answer: Introduction Personal branding is one of the key ways of marketing the Brand me. Personal branding is branding or marketing ones personal self to build a successful career. Personal branding is an ongoing process of establishing an image which is extremely important for a student who is about to be graduated. Personal branding is getting the name in the worlds best search engines and also to develop a strong portfolio which would help the candidate to get effective opportunities of build their careers. The main focus of personal branding is to develop a personal brand image Personal branding is extremely important nowadays and hence it becomes essential for the students to make sure personal branding is effectively implemented by a student would definitely be effective in helping them to get their careers going (Dutta, 2010). From the personal point of view it is important for me to promote my personal brand which would help me to get suitable career as a professional. I was always interested in working with computers and software. I am pursuing management which would be effective for me to operate in the field of IT effectively. The present market is highly inclined to IT operation and as a manager it becomes important for me to effectively understand and operate businesses as per the IT requirements (Kaplan and Haenlein, 2010). Hence I am interested to work as an IT manager for an organisation. I want to explore my key skills and knowledge in the business and focus on improving the IT setup of an organisation which would help to manage the business effectively in this highly competitive market environment. In the coming few years the job prospect of an IT manager will grow significantly given the increase in the need of IT in different businesses and hence it is essential for me to develop my ideas and skills effectively in order to make sure I am able to get a job right after my graduation. In order to the position of an IT manager in an organis ation it is important for me to understand the job specification for this role which would help me to prepare myself (Wetsch, 2012). The role of an IT Manager will mainly focus on developing the IT management of the organisation and the job specification improved for the present position is discussed below: Job Description and Roles and Responsibilities The role of an IT manager is to improve the Information and Technology operations of the organisation. He is completely responsible to manage IT operations in the company and make sure the information systems are properly managed and handled in order to get the best possible result from them. The IT manager will have to manage and evaluate the amount of Information regularly used by the organisation and also its storage and dissemination process which would help to make sure that there is constant improvement in the IT operations of the organisation. The responsibilities of the IT manager are: Managing information and computer systems. Taking care of the safety and security of the data. Manage IT staffs through recruitment, selection and training. Design and develop IT systems. Ensure network access and system functionality. Organise IT audits and their overall results. Handle annual budget and making and developing better IT systems for the organisation (Yan, 2011). Person Specifications Experience of working in the IT field and handing data. Excellent knowledge of working with the IT systems and technical management Expertise in data center management and data governance Experience in operating in computer networks. Knowledge in MIS or similar field. Management Degree in IT or equivalent (Labrecque, Markos and Milne, 2011). Self Analysis When I searched myself in the search engines I found that my online presence is not up to the mark and needs to get better if I am willing to get better response from the employers. It is important to make sure that I am visible in the Google pages if one is searching my name or certain related key words if not in the first page but in the coming few pages which would allow me the scope to improve the branding strategy and pitch employers accordingly to assess my profile. My current profile is relevant but it is important for me to get more weight on the CV for example by increasing the job experience by working as an intern or an apprentice. The future employers will definitely like me to be more active in the search engines so that my personal brand is recognised online which would only happen with active participation in the search analyses and posting of personal SWOT. The personal SWOT analysis is given below. Strengths I am a fast learner Passionate and hard working Can lead teams and work in pressure situations. Time manager. Great IT knowledge Opportunities Increasing importance of IT Moderate competition Continuous improvement of knowledge. Improving personal branding. Weaknesses Low control of temper. Weak Communication. Easily intimidated Threats Increasing competition in the market. New innovation in IT. Poor present social media connections. The personal brand which I want to develop is likely to be more focused on my qualities and skills which would help to impress the potential employers. I am also focused on understanding my online presence in the market which is extremely important for me to improve my brand effectively. It is also important to make sure I am able to promote myself which could only be done with the help of the effective development of the profile especially those areas where I lack confidence (Kietzmann et al;., 2011). Social Networking Profile It is important for me as a prospect candidate to effectively publish my profile which would help me to make sure that I come across effective and potential employers. Nowadays Social media is a huge platform and hence it is important for me to promote my brand in the social media. There are different social networking sites which allow effective and suitable response. Facebook, Twitter, Squido, MySpace, Linked IN, Instagram are certain social media sites. I plan to promote my profile in the social media sites Facebook and Linked IN. Facebook is the biggest social media site and Linked IN is the best social media site to get contacts with potential employers in the market. The submission of my profile in Linked IN and Facebook will help me to communicate and promote the profile to a wider audience which largely helps in promoting the profile to the audience. It could be said that Facebook helps in making sure that all distributing the information and on the other hand Linked In provi des the required amount of exposure to me in order to make sure my profile reaches to number of employers which is extremely important for me as an aspiring professional willing to work as an IT manager. In Linked IN the profile is presented in a professional way along with a strong Bio which would help the employer to get better response (Kietzmann et al., 2011). It is important for the employers to make sure that proper information is received which would help the employer to make possible choices. Facebook and Linked In are basically promoting software which helps in maintaining a good profile in the corporate market. Overall it could be said that with Facebook and Linked In my profile will get the best possible response which would help to promote my personal brand effectively. Conclusion In order to become a successful IT manager it is not only important for me to develop a strong profile but it is also important for me to make sure I am able to promote my profile effectively in the online market. The Online media is an outstanding media which is effective for a beginner or a novice to get effective opportunity to become a brand. It is important to have a strong online profile especially in the different social networking sites like Facebook and Linked In which are effective in developing strong contacts which is important give a headstart to the professional career. It could be said that in order to improve the overall chances of getting recruited by top companies it is important for me to come up in the top pages of the search engine which definitely improves the opportunity for me to get picked up by effective companies. Hence it is important to get effective suggestions to implement in the process. It is important to constantly assess my strengths and weaknesses which would help to improve my profile. Working in and getting involved in IT works in order gain more experience. Doing constant search on Google and trying to optimise my name in the search engine will help. Constantly improving my CV will effectively help to get better response from the social media (Schawbel, 2009). References Dutta, S., 2010. Whats your personal social media strategy.Harvard business review,88(11), pp.127-130. Kaplan, A.M. and Haenlein, M., 2010. Users of the world, unite! The challenges and opportunities of Social Media.Business horizons,53(1), pp.59-68. Kietzmann, J.H., Hermkens, K., McCarthy, I.P. and Silvestre, B.S., 2011. Social media? Get serious! Understanding the functional building blocks of social media.Business horizons,54(3), pp.241-251. Labrecque, L.I., Markos, E. and Milne, G.R., 2011. Online personal branding: processes, challenges, and implications.Journal of Interactive Marketing,25(1), pp.37-50. Schawbel, D., 2009.Me 2.0: Build a powerful brand to achieve career success. Kaplan Books. Wetsch, L.R., 2012. A personal branding assignment using social media.Journal of advertising Education,16(1), p.30. Yan, J., 2011. Social media in branding: Fulfilling a need.Journal of brand management,18(9), pp.688-696.